The visual identity and re-naming came out of a close collaboration with myself and the branding strategists over a period of about six months. Given the rebellious nature of our department, it seemed most appropriate for this to take the shape of a Manifesto, enabling us to nail our vision and mission within something that followed a punk zine aesthetic. The content was co-created and the resulting tabloid shaped newspaper was launched in November 2017. The buy-in to the language and message of the Manifesto has been taken up at an unprecedented level by the department.
An example of the Manifesto spread which was printed with the Newspaper Club in a tabloid format http://www.newspaperclub.com/
In the initial phase of the new visual identity, all design, often dealt
with at a local level, was taken on by me and my team of designers. A significant priority was to get the visual identity reiterated as much as possible and embedded in the branding awareness and recognition of the department. We’ve had hugely positive responses from across the university and outside of it in response to this work. I recently created the Culture User Manual so that we can now return more creative autonomy to the localised teams, to work with designers, and to inspire them to see where their imaginations will take them with the identity.
This spread of the User Manual sets out the issue about how the UCL Culture visual identity needs to be used in relation to the UCL brand itself. We are keen to expand the understanding with the department about the relationship between the two.
This spread from the User Manual shows the key aspect of our visual identity - the way in which hero imagery is used with the UCL branding bar and logo.
We opted to only use examples of collateral in the User Manual that had been created in the first nine months of the visual branding. This period was when I had kept control on the design using our in-house staff and my team of designers. However the User Manual was created to allow teams to work with this team of designers autonomously.
The most recent group animation project was a collaboration I undertook
with London College of Communication animation department in 2016.
The winning artist, Simon Povey has now been commissioned by the
Museum Mile group to create a three minute mixed media film. He is
currently working on this project with me to be completed by September
2017. Below is the full brief.
Musuem Mile Brief
To produce a 20 second animation to move from one museum location to another in the Museum Mile: a collection of museums on a map split into five sections. The animations should reflect on the theme and tone of the Museums in your sector. The animations can be playful, provocative, witty and entertaining, taking on the character of the museums you are walking to and from. It should also address the locale between the museums, taking on significant aspects of the route.
Wander from Kings Cross to the River Thames and discover an intriguing collection of 13 extraordinary museums. We invite you to feed your curiosity in this unique cultural neighbourhood. From the unusual to the unparalleled: choose your own adventure!
Museum Mile is an area of London and a group of thirteen museums looking to make an advert of the full offer of the museums in the group, to explore the relationship between the thirteen.
The full list can be found here. http://museum-mile.org.uk/
The animations will show a route between one museum and another, providing an animated break between each set of stills and objects. You can use ambient sound captured on your route, and you will need to walk the section you are responsible for you so you will know the noises in that particular path between museums and also identify any walking issues such as crossing points and steps.
The animations can be made individually or as group projects. The brief encourages a variation of techniques, so that each walk appears different. The animations can be rendered in any technique. The animations should be produced as 1920x1080 AppleProRes videos and have a synchronised soundtrack
Museum of Freemasonry to London Transport Museum
This is another example of the diversity of the LCC students creations for the Museum Mile brief.
In 2014, the RSA created a role for me, in part, to investigate innovation and animation. My first piece of work was a suggestion to the Student Design Awards team, that they consider for the first time, an animation brief. They agreed to pilot the scheme and I travelled around the UK, meeting and contacting many of the 85 departments that ran a straight animation degree. I was on the board of judges and we saw a huge diversity of work from a surprising amount of students from outside of the discipline, excited to have the opportunity to engage with animation. The Moving Pictures brief is now a permanent part of the Student Design Awards.
This was one of the winners in the year I set up the pilot brief with the Student Design Awards.
Georgina Venning won the Patricia Tindale Award
This student had never undertaken stop motion before and taught herself to make this film from tutorials. She also didn't know how an aperture in a camera worked so used her camera at the same time every day to capture the same light levels.
This was one of the winners in the year I set up the pilot brief with the Student Design Awards. I provided students with a minute long extract from a talk at the RSA by Ian Leslie
Nicolai Krogh, a Russian international student from Southhampton Solent won a Commendation for this abstract response to the brief. Taking as his starting point an idea around how autistic people process colour and curiosity (that wasn't fully worked through) he produced a changing spectrum of circles and colours.
The new website for UCL Culture was a key piece of disruptive thinking brought about via a collaborative process between myself, two agencies and our audience. We did five iterations of user testing, including two sets of wire frame testing and two sets of creative testing resulting in 48 hours of video.
This is a still from a video made from a UX testing event around the development of the UCL Culture website. This user was being asked to look at the then current website - and give us feedback. This first session was an extremely creative one in setting up ideas that took us to the end result.
This is a small selection of the over 50 users we brought in over four months to test out the five iterations of UX testing we undertook on the development of the UCL Culture website. Some people attended each iteration - and there was a real sense of collaborative achievement when they saw the final creative.
"I've never seen a better website within UCL" - UCL researcher.
Research into audience engagement was also a key aspect of my workat the RSA. Below is a piece of interactive data visualisation I built to highlight the significance of just a small amount of available data. This interactive looked specifically at the number of people who subscribed to the RSA’s YouTube channel after watching The Power of Empathy animation. Click on it to find out more.
I work with film makers and producers as content editor and director
across different formats of media. This included the range of outputs at
the RSA when I was content editing up to four videos a week. At UCL
Culture, we are focusing on short animations and social media videos.
This is short video from our launch last November - I am currently commissioning an animated ident while my video producer collates content to make a series of 'adverts' across the different teams. Our first one will be a Public Engagement video - summing up the work of the Public Engagement team - and will be 'released' in August once we have the ident.
This isan early RSA Replay video. These videos were the YouTube captured full versions of the live streaming events.
Due to my research on the analytics around these videos, we discovered
that surprisingly high audience numbers were watching the whole event
in lower resolution than expected. As a result, the Replay format was
retained indefinitely. Before this - RSA Replay versions were only kept
for a short period of time before being deleted.
In 2013, after working on audience data, I began a multi-layered approach to how we publicised the short animations series we'd just started at the RSA. This included building partnerships with organisations such as Brainpickings. The first time this was embedded in a campaign was with ‘The Power of Empathy’ that had over a million views in the first week.